The Relatonship Between Vividness and Engagement on Social Media Postings of Selected Malaysian Politicians

This study was conducted to investigate vividness level of the Facebook and Twitter posts put up by four selected Malaysian politicians determine relationship between engagement on their social media postings. The employed purposeful sampling data collected were analysed quantitatively. participants (4) dubbed as new generation politicians: Syed Saddiq [1], Hannah Yeoh [2], Amirudin Shari [3] Kasthuri Patto [4]. for postings aforementioned politicians, which directly related Taman Sri Muda flood crisis, dated from 17th December 2021 10th January 2022. It found that a total sixty-three (63) during period. Thirteen (13) have high while thirty-two (32) eighteen (18) medium low respectively. also there is significant (p=0.001) moderate positive linear (r = 0.392) politicians. findings are they contribute body literature communication. information beneficial platform managers businesses or political parties it provides useful insights its effects engagement.